Sep 20-23, 2012 in Chiba (Japan)

Spreading Smiles Through GAMES

The Computer Entertainment Supplier’s Association (CESA), in cooperation with Nikkei Business Publications, Inc. (Nikkei BP), has announced it will hold TOKYO GAME SHOW (TGS) 2012 at Makuhari Messe from Thursday, September 20 through Sunday, September 23, 2012.

Marking its 22nd anniversary this year, TOKYO GAME SHOW 2012 expands its business meeting area and introduces a new business matching system “Asia Business Gateway” to further enhance the mutual relationship among the ever-growing game markets in Asia.

At the same time, as a business-to-consumer measure, TGS organizers will launch the “Official Video Streaming Channel” to convey the excitement of TOKYO GAME SHOW to international game fans. Organizer’s projects such as the TGS Forum as well as stage programs at exhibitors’ booths will be distributed in real time. In addition, we will hold “Asia e-Sports Cup”, where Asian top players gather to compete in real-time strategy games and sports games, and expand the “Cosplay Area”, a representative example of Japanese pop culture that is now receiving a great deal of international attention, to offer an environment that is more enjoyable to both game fans and cosplayers.

As new game consoles, smartphones and tablet devices are expected to be launched in 2012, the possibilities of computer entertainment will expand on a wide range of platforms. As a place to disseminate valuable information that stretches these possibilities, TOKYO GAME SHOW 2012 will deliver the latest surprise from Japan to Asia and from Asia to the world.

Event Location

Nippon Convention Center/Makuhari Messe

2-1 Nakase, Mihama-ku

Chiba, 2610023


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Additional Info

TOKYO GAME SHOW 2012 will offer four new and renewed exhibition areas to accommodate the diversification and internationalization of entertainment. Furthermore, as organizer’s projects, in addition to keynotes and “TGS Forum 2012,” “Asia Game Business Summit” and “SENSE OF WONDER NIGHT” are held—as in the previous year, and an “Official Video Streaming Channel” is being launched.

• General Exhibition Area
Provides digital entertainment products and services focusing on video game software.

• PC Game Area ★New
All kinds of PC games are introduced in this area, ranging from online games that fully utilize high-end graphics to browser games that can be enjoyed casually.

• Smartphone Game Area/Social Game Area ★New
The exhibition area focuses on games that use mobile terminals such as smart phones, mobile phones and tablet devices, including iPhone, Android and Windows Phone, as well as social games.

• Game Device Area
Exhibits all video game devices and related items to boost game functions. These devices and items—which include controllers, keyboards, mouse devices, and headphones—are mainly for use with home-use video game equipment, mobile game machines and PC game.

• Merchandise Sales Area
Designed for sales of video game-related products and game software.
*Note: Exhibitors can choose to sell either during all four days or just during Public Day

• Game School Area
Provides descriptions of educational institutions such as video game schools and universities for future video game developers.

• Family Area
Showcases family-oriented video game software, arcade games, and video game-related items, and offers events featuring video game characters that are popular among children.
*Note: (1) This area will be open only during Public Day.
(2) Entrance into this area is restricted to elementary school students and younger, as well as accompanying adults.


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