TUR 2012- Discover America Pavilion

TUR is Scandinavia’s leading fair for the travel, tourism and meeting industries. The annual TUR fairs run for four days at the end March (week 12) at the Swedish Exhibition & Congress Centre in Gothenburg. The Thursday and Friday are devoted to trade visitors, the Saturday and Sunday to the general public. The fair held in 2011 was the 28th TUR event. Some 79 countries and regions were represented at the fair, and all of 44,500 visits were chalked up.