Kat Gordon

Clients come to us so that moms will come to them. Brands like BabyCenter, Hawaiian Airlines, Cord Blood Registry, Mamapedia, and eBay hire Maternal Instinct to create online and offline ad campaigns, brainstorm new business ideas, advise them on future initiatives, and engage moms through social media.

There is no typical day or project, but we kick off many client relationships with our MBA Program (Mom Brand Audit). This deep dive into every aspect of a brand’s marketing — web, email, social media, positioning — enables us to create a guide map of specific ways to up the mom-friendliness of a brand.

Other packages we created to address common needs include What’s Your Blanket?, After the Aha, Pow-Wow Right Now, Talk to Us, and Two Brains for a Day. A la carte services include branding, naming, strategy, positioning, advertising, direct mail, focus grouping and idea generation.

As the founder of Maternal Instinct, my personal goal is to educate brands everywhere about connecting with the most powerful consumer group in the world. I have spoken on this topic at The 140 Conference, Savor the Success, APNA, Synergos Salon, Rock the World and even to internal teams at client sites. In 2012, I will be hosting The 3% Conference in San Francisco, a gathering of female creative directors who comprise only 3% of the industry despite the fact that female consumers account for 85% of US spending.