Inbound marketing zealot. Social media champion. Crowdsourcing evangelist. Presenter, writer & speaker.

Living at the intersection of marketing, community and technology. Busy walking the tightrope between the creative, qualitative art of marketing and the quantitative, analytical side of the discipline.

I enjoy building things from the ground up—usually for startups—from articulating strategy to detailed execution of:
* Marketing strategy:  competitive landscape analysis, pricing strategy, team-building and media strategy
* Brand management:  research-driven positioning, brand architecture, targeted messaging.
* Awareness-building:  PR, social media, speaking & presenting, print, events and outdoor.
* Organic marketing:  SEO, viral, social
* Lead generation:  SEM, banner advertising, email marketing, direct mail, content syndication
* Web design:  information architecture, user interaction and graphic design
* Copy writing:  marketing communications, ad copy, technical writing