As vice president of communications, Reifert is responsible for all of the club’s communications with White Sox fans. He oversees the club’s strategic communications efforts, media services, mass communications functions, branding, public relations activities, community relations initiatives and the team’s website, www.whitesox.com. Since 2005, Reifert has authored a blog, “Inside the White Sox” (available at www.mlblogs.com), that provides fans with a behind-the-scenes look at the team and its players.

At the 2008 Baseball Winter Meetings, Reifert received the prestigious Robert O. Fishel Award for public relations excellence. The award, started in 1981 and named for the popular long-time baseball executive, is presented to the “active, nonuniformed representative of Major League Baseball whose ethics, character, dedication, service, professionalism and humanitarianism best represent the standards propounded by Bob Fishel.”

In addition to his communications responsibilities, Reifert serves as president of Chicago White Sox Charities. As president, Reifert heads the club’s efforts to give back to the Chicago community through White Sox Charities and the club’s community relations efforts.

Reifert also oversees the team’s market research initiatives to gather feedback on the White Sox and fan perceptions. Reifert, in his 20th season with the club, is a member of the team’s advertising committee and is involved in the commissioning of bronze sculptures of past Sox greats that stand on the main concourse in center field.