As social networking becomes further integrated into the lives of everyone, rather than just the tech-savvy, developers and retailers have awakened to the idea that there’s money to be made in the world of social shopping – somehow. Nevertheless, monetizing social media has so far proved elusive for most. So what does social media mean for retail? How can it be successfully integrated into marketing campaigns and loyalty programs? And how do you convert ‘likes’ into ‘buys’?
Vice President of Online Marketing at Lucky Brand Jeans
I have worked in the online industry before it was cool to say you work in the online industry. Duties have included - Running a media team spending an integrated budget of $10mm+ aimed at real estate lead generation (prior to the Zillows’ of the world even existing) - Helping run and generate new business…
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