It’s not enough for a brand to simply use social media to interact with customers; it’s about compelling them to buy the product or service that’s being offered. Often marketers forget to develop campaigns centered around points of passion and instead simply focus on pushing products and sales. However, social media is about creating a dialogue, garnering content partners, gaining trust and only then pushing to sell. It’s not about the quantity of promotional messages, but the quality of the engagement.
» See the full speaker lineup for iStrategy Global Digital Media Summit - San Francisco 2012
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