Shoppers on Amazon have long been used to getting recommendations on further purchases based on items they’ve already bought. And such targeted messages could become the norm as marketers look to capitalize on individual tastes based on specific web browsing behaviors: research firm eMarketer has estimated that 97 percent of advertisers and agencies will use some form of audience targeting in 2011. But how do you integrate customer relationship management, web analytics, merchandising, ad-serving, email marketing and other tools to really understand how customers and prospects are engaging with you online? This workshop will show you how.
» See the full speaker lineup for iStrategy Global Digital Media Summit - San Francisco 2012
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