Love them or hate them, QR codes are the most visible signs of mobile marketing fever, and every agency client asks whether they need one. Do you? What works? Who really needs them? And what best practices have we learned already? We ask both vendors and agencies to walk us through the dos and donts about vendor selection, code placements, landing experiences, consumer expectations, delivering real value in campaigns, and understanding the metrics these programs can and can’t deliver.
Founder and CEO, Pure Oxygen Labs
Expert and pioneer in search visibility technology. New firm provides solutions for optimizing Mobile Search, App, Social, and QR marketing ROI. Previously co-founded and led Netconcepts (SEO) to acquisition, developed an award-winning SaaS technology, and drove over $500 million in incremental sales…
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