This was the year of the mobilized consumer army, and smartphones were the weapon of choice wary shoppers brought into retail aisles. Who is winning? Are retailers successfully leveraging their own sites and apps to keep shoppers on brand when in the store? Are third party product comparison engines and brazen competitors poaching customers? What role can the check-in and shopper rewards apps play in maintaining customer loyalty? We bring together members across this increasingly complex value chain to explain what we know about smartphone-powered shopping and how retailers can survive the new mobile challenge.
Vice President of Digital at Blue Chip Marketing Worldwide
I bring over 8 years of experience developing and implementing cutting-edge digital strategies. From social media to website development to mobile marketing, I eat, sleep and breathe digital. I have worked with clients like Procter & Gamble, EcoTools, Home Run Inn Pizza, On-Cor Frozen Foods, Real Techniques,…
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