This was the year of the mobilized consumer army, and smartphones were the weapon of choice wary shoppers brought into retail aisles. Who is winning? Are retailers successfully leveraging their own sites and apps to keep shoppers on brand when in the store? Are third party product comparison engines and brazen competitors poaching customers? What role can the check-in and shopper rewards apps play in maintaining customer loyalty? We bring together members across this increasingly complex value chain to explain what we know about smartphone-powered shopping and how retailers can survive the new mobile challenge.
» See the full speaker lineup for OMMA Global San Francisco 2012
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