Yes, you learn by doing. But you also learn by envying the other really smart guys in the room. What were some of the smartest, best examples of mobile marketing in the past six months, from rich media to SMS, video to banners, Tablet apps to mobile codes? We ask four of the more experienced people in the business each to highlight an exemplary mobile execution by another company and explore how it demonstrates where mobile media and marketing needs to go. What campaigns made the competition say, “Gee, I wish I had done that one?”
» See the full speaker lineup for OMMA Global San Francisco 2012
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