Panel: Making SoLoMo More Than Last Year’s Buzzword

Speaker:

Event: OMMA Global San Francisco 2012

When: Mar 19, 2012 at 12:15 pm

Where: San Francisco, CA (United States)

Three buzzwords are better than one. Social/Local/Mobile have been mashed up as the inevitable convergence of the most important emerging platforms. From local directories, check-in and loyalty programs, daily deals, geo-located search engines to gaming, everyone wants to pull together a SoLoMo play. As the start-ups scramble to capture the buzz and the VCs that follow it, where do the marketers, brands, publishers, and endemic Web players that already have businesses fit into this? We ask members in and out of the hype chamber to explain where you should be positioning yourself here.

About the Speaker

Photo: Jessica Yi

Jessica Yi

Chief Product Officer at Fandango

» Learn more about Jessica Yi

» See the full speaker lineup for OMMA Global San Francisco 2012

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