Once the king of all mobile media, the simple SMS channel seems to have been supplanted by apps, rich media, display and now video. Or has it? Messaging has broken out. SMS still is the only content everyone always reads, so how has the changing mobile terrain modified strategies for using text for campaigns and CRM? But messaging also has expanded, now to include app alerts, a more viable MMS channel, and email that increasingly has to accommodate (or exploit) the mobile in-box. Our panel of messaging experts explores how this channel remains the most direct, impactful one-to-one connection that is unique to mobile.
» See the full speaker lineup for OMMA Global San Francisco 2012
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